The door-to-door charity_A Fundraising Strategy
INTRODUCTION TO DOOR-TO-DOOR FUNDRAISING
Door-to-door (or house-to-house) collections can involve cash, goods and direct debit commitments and may be carried out by volunteers, charity officers, professional fundraisers and commercial participators.
Frequency of door-to-door fundraising
It is important that collectors take steps to try to avoid overlapping with other fundraisers at the same place and time. Charities can check the frequency of collections with local authorities and should consider the impact of too many fundraising campaigns on members of the public and businesses you might be approaching.
There are certain rules around the credentials that must be visible to authenticate fundraisers (otherwise known as collection materials). In many countries, collections of both cash and goods have legal requirements around badges and certificates of authority.
Keeping records and handling donations
You should make arrangements to ensure that records are kept of the proceeds collected by each fundraiser and details of the collecting materials returned (e.g. in the case of envelope collections, the number of envelopes containing cash that are returned by each collector and the total amount of money contained therein).
Where collectors are asked to count the proceeds of their collection, they should have written instructions to open the returned envelopes and count the proceeds only in the presence of the promoter or another responsible person who must confirm the proceeds of the collection in writing.
Additional requirements for collections of goods
It is essential that collection bags/sacks comply with relevant safety standards. Organisations should consider having a warning that these sacks are not toys and could cause suffocation. To aid transparency and understanding, collection bags ought to include a web address where donors can find out more information about the nature of the collection, including details about what happens to the donated goods.
RECRUITMENT, TRAINING AND CONDUCT OF FUNDRAISERS
It is essential that fundraising organizations ensure:
- Reasonable steps are taken to ensure Click hear and proper persons to collect
- All collectors are 16 years of age or over
- Collectors follow their legal obligations
The information given should include:
- Details of collections legislation relevant to their work
- A clear definition of their role and the extent of their responsibility and authority
- How to plan a collection on a geographical basis and as an annual or rolling programme
- The importance and necessity of appropriate contact with other relevant bodies e.g. other charities, police, local authorities, banks, local press
- Where appropriate, the recruitment, training, monitoring and payment of others engaged in house-to-house collections, e.g. recruiters
- Who to approach as potential volunteers and how to approach them, in particular the information and instructions to be given to volunteers
- Recording of the collection materials issued to each collector
- Arrangements for the receipt of income
- How to deal with queries from the general public
The written instructions should include:
- How to conduct the collection
- A contact name and address and a telephone number in case of queries or emergency
- The exact area in which the collection is to take place and that they can only collect in that area
- The specific dates and times the collection is to take place and that they must only collect in that period and no later than 9pm
- How to use the materials supplied, and emphasis that it is essential they carry a signed and dated Certificate of Authority.
- What to do with the Users items collected.